The monetization of creativity generates income from realizing one’s creative skills and abilities. This includes various activities (selling artwork, music, films, books, software, or other intellectual products). How to achieve this will be discussed next.

What is the monetization of creativity

Monetizing creativity happens through various channels.

Among them:

  • direct sales;
  • licensing, crowdfunding, sponsorship;
  • investments, philanthropy, and more.

To successfully monetize creativity, you must identify your target audience, create a unique and sought-after product, develop a marketing and promotion strategy, and manage finances and risks.

Creating and selling original masterpieces or similar compositions can include paintings, sculptures, photographs, digital art, prints, collages, installations, and more. Artists can also teach skills and knowledge to others by offering private lessons, masterclasses, and entire courses.

Collaborating with brands and corporations will create advertising, packaging, and interior design artwork. Participating in exhibitions can help get more attention and attract new clients.

Artwork authors often sell licenses to use their work for commercial purposes, such as printing on t-shirts, mugs, and other merchandise. Organizing public events and performances, concerts, lectures, and workshops will attract attention and generate income.

Innovation and advice

These are not all opportunities that creative people, including artists, can capitalize on.


  1. Maintain a blog or YouTube channel. Creating content related to art and creativity will help attract an audience and monetize it through advertising or sponsorship.
  2. Writing books and tutorials. Artists with writing skills can write books or tutorials that will sell.
  3. Partnering with galleries and curators. This will promote their work, organise exhibitions and attract clients.
  4. investing in art. Some masters of the pen and brush prefer to invest financially in works that they consider promising and then sell them at a profit.

Even though businesses are more susceptible to a mathematical mindset, creative people can showcase their talent and profit from it.

Monetised creativity for amateurs

Identify your niche. Find something you’re good at and focus on developing a skill. It could be drawing, writing, design, music, or video production. Collect the best work samples and create a portfolio showcasing your talent. This will help draw the awareness of potential clients and customers.

Be active on social media. Join groups and communities related to your art and actively participate in discussions. This will broaden your audience and attract new customers. Collaborating with other creatives can open new opportunities to develop talent and increase income.

Participate in competitions and festivals. This can draw your attention and help you get new bookings. Create your website or blog. This will be a great way to promote your services and attract new clients. You can put your portfolio, information about yourself, contacts, and links to social networks on the site.